Negotiation Training

Essential Negotiation Skills – Negotiation Training

Course Duration: 2 Days

Number Of Attendees: Maximum 12

Problems this negotiation training course is designed to solve:

• Your team are not developing a strong enough relationship with the key people in your marketplace
• Price is increasingly becoming a challenge and you are not able to sell at higher margins than your competition
• Your margin on sales contracts is being eroded consistently over time
• Your sales cycle is not clearly matched to your prospects buying cycle and your sales cycle is getting longer
• Predicting sales revenues is becoming increasingly difficult due to peaks and troughs in your sales pipeline

Who is this Sales Negotiation Training Course for:

• Business to Business Salespeople
• Sales people engaged in internal telephone and face to face sales: Sales Executives, Account Managers, Internal Sales Executives (sales 2.0) and Business Development managers.
• Sales professionals with high value sales or long sales cycles
• Employees with previous sales experience and/or training as this workshop does not cover the sales fundamentals
• Sales Management looking for a mix of training and strategy – the workshop will give you and your team the structure to develop a continually evolving sales negotiation strategy
• Companies open to new approaches to sales that will differentiate yourself in your marketplace.

Course Structure:

This negotiation training is run in a workshop environment facilitated by your expert trainer. Prior to the training your team will be set exercises to identify their negotiation strategy, their understanding of the marketplace, their sales negotiation tactical plan and their knowledge of your sales and buying cycle. During the workshop your team will be highly focused on developing your company specifics strategies for handling sales negotiations..

Course Content:

• The 7 Key cornerstones of successful negotiation
• Essential planning and preparation for successful negotiation outcomes
• Identify the distinct stages of a sales negotiation
• What is your negotiation style?
• Where is the real value in the negotiation?
• What works best – Collaboration or competitive styles?
• What’s their Ideal Outcome?
• How to beat unnecessary price discounting
• Identify and work with negotiation styles and possible dirty tricks
• How to stand firm in the face of fierce negotiation pressure
• Bringing creativity to the negotiation table

What to do next?

• If you would like to talk to us directly about this course then call 0845 6434165 and we can see if it is right for you.
• Download the full brochure here:

Or to enquire about this negotiation training or any other sales training course then use the enquiry form below: