Sales Blog - Sales DNA Sales Blog » What was it You Wanted To Sell Me? http://www.salesdnaltd.com/blog Sales Blog full of free sales training information and tips. Click here for your sales training.. Tue, 28 Jun 2011 15:16:34 +0000 en hourly 1 http://wordpress.org/?v=3.3 Sales Blog full of free sales training information and tips. Click here for your sales training.. SalesDNA Sales Training no SalesDNA Sales Training peter.odonoghue@salesdnaltd.com peter.odonoghue@salesdnaltd.com (SalesDNA Sales Training) Sales DNA Sales Blog full of free sales training information and tips. Click here for your sales training.. sales training, sales tips, cold callling, sales prospecting, sales podcast Sales Blog - Sales DNA Sales Blog » What was it You Wanted To Sell Me? http://www.salesdnaltd.com/blog/wp-content/uploads/powerpress/podcast2.jpg http://www.salesdnaltd.com/blog What was it You Wanted To Sell Me? http://www.salesdnaltd.com/blog/what-was-it-you-wanted-to-sell-me/ http://www.salesdnaltd.com/blog/what-was-it-you-wanted-to-sell-me/#comments Fri, 16 Oct 2009 08:49:42 +0000 Sales DNA http://www.salesdnaltd.com/blog/?p=388 In the 1950′s one of the greatest ad men of all time developed one of the greatest business to business adverts of all time – the classic “What was it you want to sell me?”. The ad shows a very dour and miserable looking bald man with the stripped bare copy of:

I don’t know who you are
I don’t know your company
I don’t know your company’s product
I don’t know what your company stands for
I don’t know your company’s customers
I don’t know your company’s record
I don’t know your company’s reputation
Now… What was it you wanted to sell me?

The purpose of the advert was to sell traditional advertising that raises awareness and answers these questions prior to ever making contact with the prospective client. The medium – traditional print advertising.

The times have changed significantly and the impact of traditional print has declined significantly. Buyers don’t have to wait for the trade magazines and periodicals to gradually find out more about you. They can check you out instantly and they will check you out instantly.

A fantastic video from the Business Marketing Association shows what really happens in todays modern, tech savvy world:

What actions have you taken this week to enhance your public visibility?

You know your prospective clients will be searching for you. What will they find?

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