What was it You Wanted To Sell Me?

In the 1950′s one of the greatest ad men of all time developed one of the greatest business to business adverts of all time – the classic “What was it you want to sell me?”. The ad shows a very dour and miserable looking bald man with the stripped bare copy of:

I don’t know who you are
I don’t know your company
I don’t know your company’s product
I don’t know what your company stands for
I don’t know your company’s customers
I don’t know your company’s record
I don’t know your company’s reputation
Now… What was it you wanted to sell me?

The purpose of the advert was to sell traditional advertising that raises awareness and answers these questions prior to ever making contact with the prospective client. The medium – traditional print advertising.

The times have changed significantly and the impact of traditional print has declined significantly. Buyers don’t have to wait for the trade magazines and periodicals to gradually find out more about you. They can check you out instantly and they will check you out instantly.

A fantastic video from the Business Marketing Association shows what really happens in todays modern, tech savvy world:

What actions have you taken this week to enhance your public visibility?

You know your prospective clients will be searching for you. What will they find?

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