What can Ernest Shackleton Teach You About Sales?
May 12th, 2009 by Sales DNA
Ernest Shackleton placed this advert in papers around London in the early 1900’s. You might imagine that the response would be terrible.
Who would be mad enough to seek out a ‘hazardous Journey….with safe return doubtful’?
Well, it seemed to strike a cord with men of the day because the response was overwhelming and Shackleton was oversubscribed for [...]
