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Sales Training Tip: Brag about your ‘perceived negatives’!

“If,you cannot get rid of,the family skeleton, you might as well make it dance.” George Bernard Shaw

The quote from George Bernard Shaw may not seem to have any relevance to sales and training but it does. It demonstrates an attitude that will serve you well in sales. That is to find out what your perceived [...]

Objection Handling Tips – 4 Tried and Tested Ways To Fail

Objection handling must be up there with closing as the two most debated parts of the sales process. Much has been written telling you what you should do, what lines to use and how to deliver them.
This article is refreshingly different because it tells you what not to do. There are a few key things [...]