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	<title> &#187; How To Sell</title>
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		<title>How To Tell Stories To Make Sales</title>
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		<pubDate>Tue, 06 Oct 2009 15:20:27 +0000</pubDate>
		<dc:creator>Sales DNA</dc:creator>
				<category><![CDATA[How To Sell]]></category>
		<category><![CDATA[how to create a sales story]]></category>
		<category><![CDATA[how to tell a sales story]]></category>
		<category><![CDATA[How To Tell Stories To Make Sales]]></category>
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		<description><![CDATA[One of the greatest ways to differentiate yourself in the modern sales world is by developing your armory of stories. These stories should engage the audience, tell details about your past, your present and maybe even your future. The stories should give insights into your culture, your values and what it is you stand for. [...]


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		<title>What can Ernest Shackleton Teach You About Sales?</title>
		<link>http://www.salesdnaltd.com/blog/what-can-ernest-shackleton-teach-you-about-sales/</link>
		<comments>http://www.salesdnaltd.com/blog/what-can-ernest-shackleton-teach-you-about-sales/#comments</comments>
		<pubDate>Tue, 12 May 2009 20:11:53 +0000</pubDate>
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		<category><![CDATA[ernest shackleton advert]]></category>
		<category><![CDATA[How To Sell]]></category>
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		<category><![CDATA[shackleton antarctic advert]]></category>
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		<category><![CDATA[What can Ernest Shackleton Teach You About Sales?]]></category>
		<category><![CDATA[why are people today so interested in ernest shackleton]]></category>

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		<description><![CDATA[Ernest Shackleton placed this advert in papers around London in the early 1900&#8242;s. You might imagine that the response would be terrible. Who would be mad enough to seek out a &#8216;hazardous Journey&#8230;.with safe return doubtful&#8217;? Well, it seemed to strike a cord with men of the day because the response was overwhelming and Shackleton was [...]


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		<title>You May Not Need Sales Training If You Can  Answer &#8211; &#8220;Why Should I Use You?&#8221;</title>
		<link>http://www.salesdnaltd.com/blog/you-may-not-need-sales-training-if-you-can-answer-why-should-i-use-you/</link>
		<comments>http://www.salesdnaltd.com/blog/you-may-not-need-sales-training-if-you-can-answer-why-should-i-use-you/#comments</comments>
		<pubDate>Tue, 24 Jun 2008 18:44:46 +0000</pubDate>
		<dc:creator>Sales DNA</dc:creator>
				<category><![CDATA[How To Sell]]></category>
		<category><![CDATA[Sales and Selling Techniques]]></category>
		<category><![CDATA[Sales Tips]]></category>
		<category><![CDATA[usp in selling]]></category>
		<category><![CDATA[You May Not Need Sales Training If You Can  Answer - "Why Should I Use You?"]]></category>

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		<description><![CDATA[Forget USP's - This article shows you how to answer - "Why should I use You?"


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