October 6th, 2009 by Sales DNA
One of the greatest ways to differentiate yourself in the modern sales world is by developing your armory of stories. These stories should engage the audience, tell details about your past, your present and maybe even your future.
The stories should give insights into your culture, your values and what it is you stand for. The [...]
May 12th, 2009 by Sales DNA
Ernest Shackleton placed this advert in papers around London in the early 1900’s. You might imagine that the response would be terrible.
Who would be mad enough to seek out a ‘hazardous Journey….with safe return doubtful’?
Well, it seemed to strike a cord with men of the day because the response was overwhelming and Shackleton was oversubscribed for [...]
June 24th, 2008 by Sales DNA
Forget USP’s – This article shows you how to answer – “Why should I use You?”
