Selling In A recession – Don’t be a discounter
April 30th, 2009 by Sales DNA

Don't discount your sales prices
When times are tough, the temptation is to consider dropping your prices. Don’t!
If you drop your prices you are only adding to your own difficulties. The table above shows the impact small changes in the price you sell at can have on your business.
Print it out from the screen or download it here
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