Selling In a Recession – Diversify
To ensure your stability and sales success in difficult times why not adopt a business diversification strategy.
If you own a SPAR retailer consider a Subway franchise. If you are a huge department store, how about adding an old fashioned gents hair cutting and shoe shine shop.
Maybe this is a step too far though?





2 Comments
Hi Peter
terrific video. Not sure about the strategy advice though. I’d be recommending the opposite, as with reduced demand and increased competition, customers will be focusing on speciality and price.:)
Laurence
Hi Laurence – I’m glad you like it. It was a little tongue in cheek!