Selling In a Recession – Diversify

To ensure your stability and sales success in difficult times why not adopt a business diversification strategy.

If you own a SPAR retailer consider a Subway franchise. If you are a huge department store, how about adding an old fashioned  gents hair cutting and shoe shine shop.

Maybe this is a step too far though?

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2 Comments

  1. laurence says:

    Hi Peter

    terrific video. Not sure about the strategy advice though. I’d be recommending the opposite, as with reduced demand and increased competition, customers will be focusing on speciality and price.:)

    Laurence

  2. Sales DNA says:

    Hi Laurence – I’m glad you like it. It was a little tongue in cheek!

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