sales success for this business

About 80 minutes later we managed to get to our desk, collect the keys and we were on our way. The staff were friendly and efficient and chatting to them, we found out that this was actually a quiet day for them.

When we were talking lagter on, we worked out that this company was probably not that much cheaper than their rivals. You see, the car hire company priced on the basis that the fuel tank was empty and we had to purchase a full tank at the car hire companies rates. By the time we added this in, they were probably around the same price as the other companies.

There are some fantastic sales tips to be learnt here:

1. If you are in a price sensitive business, where you don’t have much chance to differentiate yourself then look to find a way to use price to your advantage. The car hire firm did this and the results were spectacular. In the 80 minutes we were there, they must have cleared 100 customers. The other 6 or 7 hire companies combined probably had a grand total of 5 clients while we were waiting. Thats good business!
2. Prepare for customers – Even though we were there for a while there was little more the company could have done to speed us through. They were frindly, efficient and never stopped to take a personal break. They looked delighted to be doing good business.

Have a look at your business and see how you can use price to your advantage.

As a final note though i do have to say that you must be careful about how you use these techniques. I was impressed withthe company but would probably not use them again.

Why?

Because I value my time. Next time i would prefer to pay a premium to speed through the airport and be sipping my san miguel by the pool while the rest of my fellow passengers were just collecting their keys.