If you sell to the 21 – 39 age group then a recent study by the Zandl Group might give you some interesting perspectives on what you need to focus on.

Do It Yourself Culture:

Consumers are increasingly adopting a do-it-yourself mentality to save money. This can be seen in shifts in:

• Cooking v Eating Out
• Bringing their own lunches to work
• Making coffee at home V Starbucks
• Doing their own home repairs V Bringing experts
• Seeking out cheaper, more underground, original entertainment venues

Online Barter:

Consumers are looking to the following sites for financial relief.

• Craigslist to sell/buy/barter
• Ebay to sell/buy/barter
• Paperbackswap.com to exchange books
• Couchsurfing.com for free accommodation – worldwide

Stay in touch  with the trends if you want your business to be a success for 2010 and beyond……… if you don’t know where to start then try http://www.trendhunter.com/