Sales Tip: Selling To Consumers of Tomorrow
May 11th, 2009 by Sales DNA
If you sell to consumers, do you keep in touch with the latest trends and changes in the marketplace?
If you sell to the 21 – 39 age group then a recent study by the Zandl Group might give you some interesting perspectives on what you need to focus on.
Do It Yourself Culture:
Consumers are increasingly adopting a do-it-yourself mentality to save money. This can be seen in shifts in:
- Cooking v Eating Out
- Bringing their own lunches to work
- Making coffee at home V Starbucks
- Doing their own home repairs V Bringing experts
- Seeking out cheaper, more underground, original entertainment venues
Online Barter:
Consumers are looking to the following sites for financial relief.
- Craigslist to sell/buy/barter
- Ebay to sell/buy/barter
- Paperbackswap.com to exchange books
- Couchsurfing.com for free accommodation – worldwide
Stay in touch with the trends if you want your business to be a success for 2010 and beyond……… if you don’t know where to start then try http://www.trendhunter.com/
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Great post.
The Do it Yourself culture is becoming more popular among peoples nowadays. That too during a recession time, there’s no question. Hence sales people must get prepared to face any situations that might come across.