Sales Calls – Opening Lines – When it all goes wrong!
November 18th, 2009 by Sales DNA
A great sales blog that has sadly shut it’s doors is sales itch which was run by Ed Mclean. I had chance to have a look at it again today and it made me smile. In particular, I love Ed’s sales bloopers series. In particular blooper number 2 – which starts off like this:
Me : “Good morning, may I speak to Mike Wright please?”
Gatekeeper : “No, I am sorry, Mike doesn’t take calls”
Me : “OK, no problem. Perhaps you can help, I saw that Mike recently made an announcement about the Hertford project. I have been working on a similar project and wanted to make contact. Is Mike in the office at the moment?The ending – well you just need to check out the post yourself here : http://www.salesitch.com/2009/07/sales-bloopers-no-2.html
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Yes, Cold Calling needs to change. If you have a conversation with a friend who is not is sales, but does buy things on behalf of their company (like IT equipment), they will mostly tell you they hate sales people. The reason: lots of us do it like the above… just churning through a list.
The best approach, I’ve found in my many years at it, is to chuck the ‘script’ out of the window and take each call as it comes – if they sound miserable, ask them why, if they sound happy, do the same. Then ask to be put through to Mike…