Online Training – How a highly focused topic can be a big niche

I just came across this press release  about Boost elearning skills http://boostelearning.com/Home_Page.html    There are some great sales lessons for us here.

Boost elearning has developed on online training solution to show knowledge workers how to use the new advanced features in Google search.

How targeted is that?

Just to re-iterate. The system they have developed is to show people how to use the advanced google search functions. I am sure they will do very well with this solution. In my sales training courses I have been showing sales people how to use the advanced search functions for some time now to qualify their target market, find the correct people and get direct contact details. This generally saves people from the dreaded ‘gatekeeper’ stalls.

I think this press release is a great example of where the modern business economy is going.

1. A highly focused and targeted niche product/service.
2. A focus on leveraging  technology that is easily accessible to provide that competitive edge we all seek

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