Is your sales and marketing literacy up to scratch?

I had a conversation this morning with a smallbusiness owner who is feeling the pinch at the moment. They are in the garden design business and are finding that their clients are stalling placing their orders for what many consider to be a non essential service. He did not hide the fact that he would be hapier with more business at the moment.

The interesting part of the conversation for me was when the business owner was telling me that he had spent days in the library recently learning the art of garden design, perfecting his skills and investing his time in becoming a better garden designer.

My rather pointed question to him was:

“With all that time in the library recently, how many sales or small business marketing books did you read?”

The answer was exactly what I had already guessed:

“Well, ……. none”

The good news is that i could see a light bulb going off in his mind that gave me hope that his next trip to the library would be for some different reading material.

The thing is you can be the best garden designer, or any business, in your area but if no one knows about you then you will struggle.  If you can’t afford to bring in outside help then you must invest in yourself and learn about sales and marketing. Even if you can afford outside help then you should still invest in your sales and marketing education because no one will ever be able to take charge of your businesses future like you. No one will ever be able to market your business as well as you can.

Your key action point is to invest inyourself and increase your sales literacy.

• Get down the library and devour anything and everything you can on sales and marketing.
• You can get some great books on line. I recommend buying this Marketing Book (CLICK HERE)
  

Take as much pride and effort in learning how to sell and market your business as you do in becoming the best you can at what you do.

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