I was just reading the book ’10 steps to sales success’ which you can check out here .

In it I was reminded of an old Zig Ziglar sales objections handling line that has stood the test of time well and still stands strong today as a great way of getting some one to think when they throw an unwarranted price objection at you. Remember, value, value, value…………

“Our company made the decision to explain a higher price once rather than justify poor service and quality several times.”  “You only cry once when you pay a higher price.”

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