A few weeks back I had the pleasure of watching one of my all time favorite authors Dan Kennedy on stage in London.
Dan is a no nonsense, tell it like it is American who has been responsible for some of the most profitable sales and marketing campaigns the world has ever seen.
I consider Dan Kennedy to be up there with Jay Abraham as the two most gifted sales and marketing geniuses alive.
He is credited with taking the Guthy Renker Corporation from next to nothing to a multi billion dollar conglomerate.
His sales letter writing book is a fantastic introduction to how to write sales letters that sell. I use many of the principles I learned in my sales letter writing workshops .
If you are aware of Dan then you will see his influence in many of my sales training workshops and if you have any interest in sales and would like to know about Dans approach to sales and marketing then give me a call on +44 845 6434165.
Tags: sales letter writing
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