One of the passions i have is hunting down old hard to find sales and business information. Thissales training video is absolutely a must see. It is from one of the greatest ever sales trainers, called Elmer Wheeler.
You may have not heard of Elmer, but i can guarantee you have heard of some of his phrases, which you will see in this sales training video. He was instrumental in introducing the following phrases into the English language:
“Don’t Sell the Steak; Sell the Sizzle.”
“Don’t Write: Telegraph.”
“Say it with Flowers.”
“Don’t Ask If, Ask Which.”
Now let’s watch the Sales Training Video
The sales training video is a bit corny at the beginning so you may want to start watching at about 6 minutes. It might seem old and out of date but this guy was a genius of his time and there is not 1 sales person alive today who could could not learn from his work.
When I develop sales training courses I spend a lot of time considering and planing content based on the way that we learn. Recently I have had an increase in conversations with Sales Managers and Sales Directors who are looking to increase their own ‘bitesized’ in house sales training as a way of keeping on track with sales performance.
To help I have set out a few things for you to consider if you are designing your own mini sales training sessions.
If you don’t think this applies to you remember that everyone that buys from us is human and processes information in the same way! Therefore —- Think -
“How can I use this Information to make my sales presentations better?”
To ensure your stability and sales success in difficult times why not adopt a business diversification strategy.
If you own a SPAR retailer consider a Subway franchise. If you are a huge department store, how about adding an old fashioned gents hair cutting and shoe shine shop.
I have recently finished reading “The Power Of Your Subconscious mind” by Dr Joseph Murphy and it really struck a chord with me based on the current business climate. I have been hearing a lot of negative talk from many business owners and sales people I meet recently.
If you are determined to set yourself up to fail I have drawn up the 7 key things you should say to yourself on a daily basis to ensure that you speed up your failure as soon as possible. Might as well get it over and done with right?