Value Selling. Selling the value of what you do in business is one of the most challenging areas for most people. There is so much to consider: Who is my target market? What is the proposition that I am offering? How do I get meetings with busy business people? I’m an Account Manager and I’m [...]
Category: "Sales Strategy"
The Value Bullseye – If you’re not hitting the 3 core components you are leaving money on the table!
Sales Training Tip – Be creative with your pricing
My wife and I managed to jet off for a well earned break recently and headed off to Spain. We were enjoying a few days relaxing down in the laid back resort of Tarifa before heading up the coast for a friends wedding. Immediately on arrival in Spain we had a sales training and business [...]
Selling In a Recession – Diversify
To ensure your stability and sales success in difficult times why not adopt a business diversification strategy. If you own a SPAR retailer consider a Subway franchise. If you are a huge department store, how about adding an old fashioned gents hair cutting and shoe shine shop. Maybe this is a step too far though?
Sales Tips From A Purple Cow?
Lessons In Sales From a purple cow: I was recently tidying out some old paperwork and came across some notes I made when reading the Seth Godin Classic – “Purple Cow”. I think I made these notes back in 2006 or 2007 but they are just as relevant in todays business world.
Selling in a Recession Part 1 – Appeal to Confidence and Escapism
Selling In A Recession We are faced with uncertain times and many people are fearing the worse about their ability to sell their products and services in his recession. It may not be easy but there are some proven ways that, if you work smart, will guide you in the right direction. One of the [...]
Creative Thinking On Dragons Den
I was in the middle of doing some research in creative thinking for use in future blog posts when I decided it was time to take a break and watch Dragons Den. The star prize for creativity went to Guy Portelli who managed to face the dragons and walk away with more money than he [...]
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