Ernest Shackleton placed this advert in papers around London in the early 1900′s. You might imagine that the response would be terrible. Who would be mad enough to seek out a ‘hazardous Journey….with safe return doubtful’? Well, it seemed to strike a cord with men of the day because the response was overwhelming and Shackleton was [...]
Category: "Sales letters and tenders"
Dan Kennedy In The UK – Sales Letter Writing Expert
A few weeks back I had the pleasure of watching one of my all time favorite authors Dan Kennedy on stage in London. Dan is a no nonsense, tell it like it is American who has been responsible for some of the most profitable sales and marketing campaigns the world has ever seen. I consider [...]
Do You Make These Mistakes With Your ‘Words That Sell’?
Sales Letters, Sales Copy and Words That Sell A resource that I keep near my desk to help me find just the right words for my sales letters and emails is ‘Words That Sell’ – By Richard Bayan. One of the areas that I think we all make the most mistakes is what Richard calls [...]
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