Archive for the ‘sales letters and tenders’ Category

A few weeks back I had the pleasure of watching one of my all time favorite authors Dan Kennedy on stage in London.
Dan is a no nonsense, tell it like it is American who has been responsible for some of the most profitable sales and marketing campaigns the world has ever seen.

I consider Dan Kennedy to be up there with Jay Abraham as the two most gifted sales and marketing geniuses alive.

He is credited with taking the Guthy Renker Corporation from next to nothing to a multi billion dollar conglomerate.
His sales letter writing book is a fantastic introduction to how to write sales letters that sell. I use many of the principles I learned in my sales letter writing workshops .
If you are aware of Dan then you will see his influence in many of my sales training workshops and if you have any interest in sales and would like to know about Dans approach to sales and marketing then give me a call on +44 845 6434165.

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Sales Letters, Sales Copy and Words That Sell

A resource that I keep near my desk to help me find just the right words for my sales letters and emails is ‘Words That Sell’ By Richard Bayan.

One of the areas that I think we all make the most mistakes is what Richard calls ‘”Puffspeak”. That is - inflated words and phrases that have made their way into our every day language without real need.

Check to see if you use these in your sales letters and copywriting:

Puffspeak and The Translation
At this point in time = Now
conceptualize = think
cost-effective = profitable or money saving
counterproductive = futile
effectuate = bring about
ramifications = consequences
state-of-the-art = latest
transpired = happened

When we train companies in words that sell and business writing we encounter these and many more, far worse culprits.

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