May 12th, 2009 by Sales DNA
Ernest Shackleton placed this advert in papers around London in the early 1900′s. You might imagine that the response would be terrible.
Who would be mad enough to seek out a ‘hazardous Journey….with safe return doubtful’?
Well, it seemed to strike a cord with men of the day because the response was overwhelming and Shackleton was oversubscribed for his Antarctic expedition.
Continue reading ‘What can Ernest Shackleton Teach You About Sales?’
August 20th, 2008 by Sales DNA
A few weeks back I had the pleasure of watching one of my all time favorite authors Dan Kennedy on stage in London.
Dan is a no nonsense, tell it like it is American who has been responsible for some of the most profitable sales and marketing campaigns the world has ever seen.
I consider Dan Kennedy to be up there with Jay Abraham as the two most gifted sales and marketing geniuses alive.
Continue reading ‘Dan Kennedy In The UK – Sales Letter Writing Expert’
May 6th, 2008 by Sales DNA
Sales Letters, Sales Copy and Words That Sell
A resource that I keep near my desk to help me find just the right words for my sales letters and emails is ‘Words That Sell’ - By Richard Bayan.
One of the areas that I think we all make the most mistakes is what Richard calls ‘”Puffspeak”. That is – inflated words and phrases that have made their way into our every day language without real need.
Check to see if you use these in your sales letters and copywriting:
Puffspeak and The Translation
At this point in time = Now
conceptualize = think
cost-effective = profitable or money saving
counterproductive = futile
effectuate = bring about
ramifications = consequences
state-of-the-art = latest
transpired = happened
When we train companies in words that sell and business writing we encounter these and many more, far worse culprits.
Continue reading ‘Do You Make These Mistakes With Your ‘Words That Sell’?’
