I have recently come across these videos by Dan Kennedy and Yanik Silver talking about ways to sell and build value in the current business climate. I have to be honest and say that I haven’t watched both yet.
I thought the best way to come back to them when i had time was on my blog. I trust these two guys well enough to deliver great content.
Sitting In my email in box this morning was the following:
Being in the car business for years, I understand the importance of your Services. There is no beating around the bush: Times are tough and dealers are cutting back. I strictly deal with the automotive industry, and feel the pain as well.Your company provides quality Services that dealers know they need to operate. They are looking to be more efficient, Help them.We have a detailed data base of just over 72,000 dealerships Principals / Management Including: Name Job Title Dealership Information Address Email Address Phone NumberOnce you obtain the data it is yours for UNLIMITED USE. My feeling is that this will be one of those milestone campaigns that not only rocks on its own, but more importantly is so cool that it becomes viral, and friends will forward to friends who will forward to friends.This will be massive for your bottom line. I’m excited and would love to talk with you.Please coordinate, and set aside some time for us to chat.Feel comfortable emailing me to schedule a call time for us. Looking forward and talk soon … Robert
I was in the middle of doing some research in creative thinking for use in future blog posts when I decided it was time to take a break and watch Dragons Den.
The star prize for creativity went to Guy Portelli who managed to face the dragons and walk away with more money than he was asking for.
The dragons seemed a bit surprised that this proven sculptist would be asking for £70,000 for an almost guaranteed return of £250,000
It became clear, however, that Guy had his own plans. He had put his creative side to work and had thought about how he could launch his collection at the least cost to him and with the most control. Typically, art dealers would ask for 50% commission for the artist to use their premises, experience and marketing to gain access to people willing to pay around £20,000 per sculpture. They remained in control.
Guy had other ideas. His creativity led him to offering the dragons a deal that seemed to be too good to be true. However, he knew what he was doing: Read the rest of this entry »
Sales in a recession - selling in a recession - surviving a recession
There is no hiding it. We are in the middle of a tough time for the UK economy. Consumers and Businesses are cutting back due to the credit crunch and uncertainty within the UK Economy.
One of the ways that we help businesses with our sales consulting is to show them ways to structure their sales process so that they can not only survive the recession but flourish through it.
I was reminded of a simple way to make more sales and develop a long term relationship with prospective clients via an email I received a few days ago from Virgin Wines.
They have me on an email list from a few months ago when I purchased a one off set of wine as a present. I declined the subsequent offer of joining their wine club and I have to say I am glad I did as the follow up emails I have received from them are great examples of relationship marketing.
