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  A New Book On Sales Recruitment, Sales Management and Sales Coaching.

Topgrading For Sales: World Class Methods to Interview, Hire and Coach Top Sales Representatives.

I was pleased to receive an email recently asking me if I would like to review the new book by Bradford Smart, Ph.D, and Greg Alexander. The ‘blurb’ seems positive:

Bradford Smart’s book Topgrading has sold more than 125,000 copies since 1999, making it the definitive book for executives who want to hire, coach, and retain top talent. Now Smart has teamed up with Greg Alexander, who uses Topgrading to convert average sales forces into World Class performers.


Their book will teach you how to:


1- Hire top sales talent

2- Prevent costly mis-hires

3- Coach ‘B’ players into ‘A’ players

4- Spot and remove ‘C’ players

5- Exceed your sales quota


Topgrading for Sales in Action

One leader who put Topgrading into play for his sales force is Chris Jones. In his words:

“I started using Topgrading at my previous employer, EMC, where more than 85% of the sales reps I hired exceeded their quota in their first year.

Now a General Manager for Microsoft’s Southeast Enterprise & Partner Group, Chris brought Topgrading to his new team and the results are clear:
“Topgrading helped fuel 2x the growth this year over last year.”

And is topped off with a personal testimonial of Brad from Jack Welch:

“Brad helped us at GE to learn methods to pick the best talent.”

Jack Welch, author of Winning and former Chairman, General Electric

I haven’t received the book yet but when I do I will post my review — so keep your eyes peeled. I think the official launch date is mid July. If you would like to know more then have a look at the web site —– topgrading sales recruitment

Click play on the video below to see the promo video.

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