In House Sales Training Courses UK - May and June Offer
The following video is one that I have posted as an offer to test out the
usefulness of ecademy as a marketplace for generating business.
If you have come across this via a different route and would like to get in
contact with regards the offer then use the contact form below or contact me via
the response form on sales dna.
Here is my very first video book review. I hope you enjoy it. For the traditionalists the typed word review follows after:
The authors do a great job of setting the tone of the book with real life examples of sales people who have experienced massive increases in performance by controlling their ability to prospect by overcoming sales call reluctance – either face to face or on the telephone.
Sales in a recession - selling in a recession - surviving a recession
There is no hiding it. We are in the middle of a tough time for the UK economy. Consumers and Businesses are cutting back due to the credit crunch and uncertainty within the UK Economy.
One of the ways that we help businesses with our sales consulting is to show them ways to structure their sales process so that they can not only survive the recession but flourish through it.
I was reminded of a simple way to make more sales and develop a long term relationship with prospective clients via an email I received a few days ago from Virgin Wines.
They have me on an email list from a few months ago when I purchased a one off set of wine as a present. I declined the subsequent offer of joining their wine club and I have to say I am glad I did as the follow up emails I have received from them are great examples of relationship marketing.
A resource that I keep near my desk to help me find just the right words for my sales letters and emails is ‘Words That Sell’ By Richard Bayan.
One of the areas that I think we all make the most mistakes is what Richard calls ‘”Puffspeak”. That is - inflated words and phrases that have made their way into our every day language without real need.
Check to see if you use these in your sales letters and copywriting:
Puffspeak and The Translation
At this point in time = Now
conceptualize = think
cost-effective = profitable or money saving
counterproductive = futile
effectuate = bring about
ramifications = consequences
state-of-the-art = latest
transpired = happened
My wife (Jo) was looking recently for a new gate for our house and had decided on the exact style that she wanted. Jo had seen a set of gates that she liked on a house and had taken some photos so that we could get quotes.
Jo went about scouring the local suppliers and the Internet and came across three blacksmiths/gate manufacturers who seemed to be capable of making the gates. We exchanged a few emails with our potential suppliers as well as pictures of how we wanted the gates to look.
Supplier 1: They came back with a price of around £1,200
