Who are Sales DNA?
Sales DNA was started by Peter O'Donoghue after an extremely successful career in sales and Business Consultancy. As a 'sales geek', Peter devours new approaches to sales, new ideas and incorporates the best from Psychology, NLP, Behavioral Profiling, Social Economics, Marketing and good old fashioned sales basics into Sales DNA's trainings.

Qualifications:
- Masters Of Business Administration (MBA) specialising in Buyer Behaviour and Ecommerce
- Chartered Institute Of Marketing - Advanced Certificate In sales Management
- NLP Master Practitioner
- Trained in the use and application in D.I.S.C. Behavioral Profiling
