Sales DNA was started by Peter O'Donoghue after an extremely successful career in sales and Business Consultancy. Peter devours new approaches to sales and incorporates the best from Accelerated Learning, Psychology, NLP, Behavioural Profiling, Social Economics, Marketing and good old fashioned sales basics into Sales DNA's trainings.

Peter is a regular contributor to "Winning Edge" - The Magazine of the Institute of Sales and Marketing Management and other trade and Business Publications
Recent examples are:
Peter O'Donoghue - Modern Cold Calling
Sales Training Tip - How To Research Your Marketplace
Qualifications:
- Masters Of Business Administration (MBA) specialising in Buyer Behaviour and Ecommerce
- Chartered Institute Of Marketing - Advanced Certificate In sales Management
- NLP Master Practitioner and Certified NLP Trainer
- Trained in the use and application in D.I.S.C. Behavioural Profiling
Sales DNA deliver sales training workshops and programs across the UK. In-house sales training courses can be delivered in Cardiff, Coventry, Brighton, Bristol, Birmingham, London, Liverpool, Leeds, Manchester, Portsmouth, Sheffield and Southampton. We will provide you with the strategies, and sales training to increase your sales performance and selling skills. We will get you to where you want to be --Guaranteed. Sales training UK.
We can offer you sales training courses and programs designed for:
Sales training courses for non salespeople. Telesales Training. Customer Service Representatives sales training. Sales Manager Training. In Bound and Outbound calling sales training. Questioning and Listening skills training. Sales Consultants Skills. Sales Presentation. Negotiation for sales Skills. Key Account Management sales training. Objection handling. Prospecting. Phone, face to face and consultative selling sales training. Sales Negotiation. Closing Sales and Sales Techniques. Online Sales Training. These will be delivered either in-house or at an outside venue. Everything we do is bespoke to you.
