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“Sales Consulting To Identify, Document Nurture and Develop Your Sales DNA”
Your company is unique. This is fundamental to our approach at Sales DNA. We know that you have a combination of great processes, people, knowledge, education, experience, and passion. We will not help you increase your sales by shoehorning standard processes into your unique company. Everything we do is designed to work with, not against your Sales DNA.
Identifying Your Unique Sales DNA – It is the blend of many tiny elements that make your company unique. We will work with you to determine exactly what your company DNA is. We do this by firstly working with you to determine your Sales Intellectual Property Rights ™ - SIPR. This is the body of knowledge that is contained within hearts and minds of the people within your organisation. It can include:
- The presentation structures and words your top performers use to consistently make the sale.
- The stories used by the top performers in your company to demonstrate the benefit of doing business with you.
- The Objection handling techniques of your top performers.
- The Closing Techniques of your top performers.
- The methods of getting referrals of your top performers
The benefits of documenting these traditionally ‘intangible elements’ that are unique to your organisation are huge. They include:
- Taking the skills. Attitudes and Knowledge of the top performers and designing training, coaching and improvement plans to enable the rest of the team to perform at their level. This means your sales force effectiveness could double or even triple.
- Imbedding those capabilities into ‘non sales staff’ so that your company can become a truly sales led, client focused company.
- Providing a framework where new starters can become effective performers in a fraction of the time it usually takes to recruit, train and let them go. By allowing them to immerse themselves in the Sales DNA of your company immediately upon joining your company their time can be focused on ‘Learning To Be’ a top performer in your business.
Sales Processes – We work with you to map out your current sales process and to make recommendations for making improvements at every key stage along the way.
Competitor Analysis – Do You have a competitor analysis of your
business plan? If so is it limited to Product Comparisons?
We can work with you, your suppliers and your customers to
develop a competitor analysis that covers Product
Comparisons as well as understanding how and why your
customers buy. This is vital to developing your sales DNA as
we all know the best product or service doesn’t always win
RESPONSE FORM
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