An Intense One or Two Day Course Where you will learn how to write:

  • Persuasive proposals that Influence and/or Win Business
  • Reports that Influence On Your Key Messages
  • Memos, letters and emails that contain powerful, succinct messages where no one will ever be in doubt as to "What Is The Point?"
  • General Business Letters - Recruitment, Selection, Internal Communications
  • Sales Letters that Sell

Some of the techniques you will learn:
  • The Psychology of Business writing and how it's different to anything you learnt at school
  • A powerful 3 Step Process for writing that will reduce the time spent writing by 50% and increase effectiveness by 300%
  • The 4 Questions You Have to Ask Yourself Before You write anything
  • A process for organising thoughts and giving you new ideas
  • 5 Techniques for spotting the errors that could blow your credibility
  • Learn when you can write neutral, routine messages and when you should use high impact persuasive messages
  • Learn How To Write to Hostile Audiences
  • Learn How To Write To Deliver Bad News
  • A process that will easily allow you to see things from the readers point of view
  • How to ask for what you want
  • At least 25 words that you should never put in a written communication
  • At least 100 words and phrases that will deliver every time

 

 

RESPONSE FORM


 

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