An Intense Two Day Course Where you will learn how to write:

• Persuasive proposals that Influence and/or Win Business
• Reports that Influence On Your Key Messages
• Memos, letters and emails that contain powerful, succinct messages where no one will ever be in doubt as to "What Is The Point?"
• General Business Letters - Recruitment, Selection, Internal Communications
• Sales Letters that Sell

• The Psychology of Business writing and how it's different to anything you learnt at school
• A powerful 3 Step Process for writing that will reduce the time spent writing by 50% and increase effectiveness by 300%
• The 4 Questions You Have to Ask Yourself Before You write anything
• A process for organising thoughts and giving you new ideas
• 5 Techniques for spotting the errors that could blow your credibility
• Learn when you can write neutral, routine messages and when you should use high impact persuasive messages
• Learn How To Write to Hostile Audiences
• Learn How To Write To Deliver Bad News
• A process that will easily allow you to see things from the readers point of view
• How to ask for what you want
• At least 25 words that you should never put in a written communication
• At least 100 words and phrases that will deliver every time