An Intense One or Two Day Course Where you will learn how to write:
- Persuasive proposals that Influence and/or Win Business
- Reports that Influence On Your Key Messages
- Memos, letters and emails that contain powerful, succinct messages where no one will ever be in doubt as to "What Is The Point?"
- General Business Letters - Recruitment, Selection, Internal Communications
- Sales Letters that Sell
Some of the techniques you will learn:
- The Psychology of Business writing and how it's different to anything you learnt at school
- A powerful 3 Step Process for writing that will reduce the time spent writing by 50% and increase effectiveness by 300%
- The 4 Questions You Have to Ask Yourself Before You write anything
- A process for organising thoughts and giving you new ideas
- 5 Techniques for spotting the errors that could blow your credibility
- Learn when you can write neutral, routine messages and when you should use high impact persuasive messages
- Learn How To Write to Hostile Audiences
- Learn How To Write To Deliver Bad News
- A process that will easily allow you to see things from the readers point of view
- How to ask for what you want
- At least 25 words that you should never put in a written communication
- At least 100 words and phrases that will deliver every time
